In many U.S. communities, the messages native-born community members hear about immigrants are in large part negative. One need only watch the local news, or turn on talk radio, to verify this. Welcoming Rhode Island attempts to change the messages people hear about immigrants in our communities by utilizing a number of key communications tools.

The communications arm also acts as a mass-marketing campaign, alerting thousands of individuals – who are either “untapped” or “unsure” – that there is a place they can go to either become active in resolving immigrant/native tensions or at least learn more about the changes taking place in their community.